Amazon Ads management · KDP & FBA
Most agencies report the metric that is easiest to make look good. We manage Amazon Ads for KDP publishers and FBA brands against the number that decides whether your business grows: what is left after Amazon takes its cut.
The problem
A 30% ACOS sounds respectable. On a $4.99 Kindle book earning a 70% royalty, it is roughly break-even. On a $24.99 FBA product with a 32% landed cost and a $5.60 fulfilment fee, it is a loss you are paying to make.
The reason this keeps happening is that ACOS is the one number Amazon hands you for free. It does not know your royalty rate. It does not know your cost of goods, your fulfilment fees, your referral fee or your returns. An agency that optimizes to an ACOS target is optimizing to a number that has never seen your P&L.
We start from the other end. Before we touch a bid we work out, title by title and ASIN by ASIN, what you keep on a sale. Every decision after that is made against that figure.
Why us
For KDP that means royalties earned minus ad spend. For FBA it means contribution after COGS, referral and fulfilment fees. Your reports show that number, in currency, every month.
Agencies paid a percentage of ad spend get a raise every time your budget goes up. We are paid the same whether we spend more of your money or less, so cutting waste costs us nothing.
Books are not small FBA products. Royalty bands, price thresholds, series read-through and category behaviour all change the maths. Most generalist agencies run books like widgets and wonder why it does not work.
Most underperforming accounts are not badly bid, they are badly organized — campaigns bidding against each other, no defence on your own listings, no separation between discovery and harvest. We rebuild that before optimizing anything.
Our internal software runs the same checks on every account every week: search-term harvesting, negative hygiene, bid tiers, budget pacing. Nothing depends on whether a campaign manager remembered.
We work inside your account with access you grant and can revoke in a click. Ads bill to your card. Everything we build stays with you if you leave. No lock-in, no hostage data, no agency-owned account.
Who we work with
Independent presses, imprints and professional self-published authors with catalogs from a handful of titles to several hundred, across Kindle, paperback and hardcover.
What we optimize: royalties earned minus advertising spend, per title and per series — including the read-through that makes a loss-leading book one worth advertising.
Private-label and brand-registered sellers running Sponsored Products and Sponsored Brands on their own catalogs in the US and European marketplaces.
What we optimize: contribution margin after cost of goods, referral fees and fulfilment fees — with launch, defence and conquest treated as separate budgets, not one blended target.
We manage advertising only. We do not sell your products, we do not touch your Seller Central or KDP account beyond advertising, and we do not compete with you in your own categories.
How it starts
Your catalog, your prices, your royalty rate or your landed cost, and read-only access to your advertising reports. No commitment at this stage.
Where the budget is going, what it is earning once your real costs are applied, and what we would change. You get this in writing whether or not you hire us.
If the numbers support advertising, we quote a flat monthly retainer and start. If they do not, we say so and tell you what to fix first. We would rather lose the sale than take a retainer we cannot earn.
We do not publish revenue screenshots, client earnings or before-and-after ACOS charts. We do not promise a number of sales, a rank, or a return on ad spend, because none of those are ours to promise — they depend on your product, your price, your reviews and your competition.
What we will commit to is this: a written scope, a fixed fee, a monthly report that shows margin in currency rather than a flattering ratio, and the right to end the engagement on notice with everything staying in your account.
Send us your catalog and your current numbers. We will come back with a written review of where your budget is going and what we would do differently — at no cost and with no obligation.